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It started as five friends on a snowboard mission - inspiration and enthusiasm plus $200 apiece, equaled the start of Jetty. It was created on a shared love of surf, art, travel, skate, and music. We wanted to draw our own line – and it’s a good thing too, because coming from New Jersey, there was certainly no line to follow.

That soon became our calling card, embracing the challenges of bipolar seasons, the fickle ocean, and learning to thrive on it; surviving in a West Coast-centric world, while embracing our regional roots. We’ve set an example by searching for the balance between backyard ramp sessions, surf trips, chasing fish, seeing great bands, and scoring the next swell with work ethic and community involvement.

And maybe that’s a balance that will forever be out of grasp, but what’s important is the line we draw in an attempt to strike it.

A decade of dedication, a few bad decisions, countless t-shirt designs, and a Superstorm later, Jetty is now the most recognizable surf and skate apparel brand on the East Coast.